Google AdWords is the system that the company Google has created to carry out sponsored advertising campaigns and that, to this day, already has a large number of clients from a wide variety of sectors. Basically, what it generates are ads that appear in the top positions of the searches made by users of the famous search engine.

Online advertising campaigns

Google charges each advertiser for each click that their online advertising campaigns receive   through this platform. But the fact that the ad appears within the search results is not the only advantage, they will also appear in the ads that are sponsored by AdSense, as long as the content of the web page corresponds to the content of the web page you are advertising. .

The truth is that it  is a very dynamic form of advertising, whose cost is directly related to the traffic you gain on your website.

How to advertise on Google

The first thing you should do is create a Google AdWords account  and, for this, you must take a few things into consideration:

  • When you are going to  make ads on google, the first thing you should be clear about is who you are going to target. This implies that you must make a linguistic dimension, either by specific countries, regions or cities, according to your own needs.
  • You must write the text including in it the keywords that will make it activate. It is essential that, to guarantee the success of the campaign,  you choose the right keywords for the product or service you are offering.
  • You have to define the price. You select the currency in which you want to make the payment and define the cost that each click will have, as well as the daily budget that you want to assign. There is no minimum budget, but the system will define, depending on the number of keywords you have entered, a maximum cost per click, which will be recommended, but you are free to accept that cost or define your own.
  • You will have to enter the email address and select a password to access the platform to activate your own ads. When you go to click on the ” Create my AdWords account ” button, you will have to enter your billing information, where you can select between traditional or prepaid payment.

Advantages of Google AdWords

  • You will not necessarily have to make an advance payment nor will you have to contract a package of which you will not use most of the options. In return, you can place an ad on web pages that are related to your products or services.
  • It adapts perfectly to the needs you may have, since it will only charge you for what you actually receive.
  • Given the simple financing that it entails, it is the ideal system for small and medium-sized companies, so that they can compete with large multinationals.

Google AdWords price

The  price of Google AdWords  is one of the main advantages of this platform. The price is up to you.

The only thing you should know is that the higher the cost per selected click, the higher you will appear in the list of ads. Now you know the bidding system that Google Adwords works with.

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